Brand Story

Our Story

Built by a woman who knows women.

After 25+ years in women's healthcare — including OB/GYN and gynecologic oncology — founder Taphath Hines created Jarobele to give women safe, effective products and affordable designer-inspired luxury. Every formula is made with the same care she brought to the exam room.

2020
The Beginning
A vision to create luxury bath and body products that are as safe as they are indulgent.
2021
The First Collection
Our signature fragrance layering sets launched — and were met with rave reviews.
2023
The Expansion
The line grew to include whipped body butters, sugar scrubs, and specialty essentials.
2025
The Recognition
Established as a leading name in premium, designer-inspired bath and body care.
2026
The Future
Continuing to innovate — bringing a luxury experience to every woman, every ritual.